Pollo Real’s French Label Rouge

What is Label Rouge, anyway?

Label Rouge is a procedure used for the production of gourmet chicken.  This protocol used in France since 1960 produces a superior tasting bird that is vividly distinguishable for the conventionally raised chicken.  Label Rouge requirements include: 

1. ‣Approved Genetics
   

2. ‣Non-medicated feed
   

3. ‣No animal products
   

4. ‣No growth stimulants
   

5. ‣No de-beaking
   

6. ‣Fed organic grains
   

7. ‣Raised outdoors on organic pastures
   

8. ‣Minimum life span of 12-14 weeks
   

9. ‣On-farm processing
   

10. ‣Rigorous testing standards for viruses and diseases
    

The most important of these is Genetics. 

The label Rouge process uses slow-growing birds that take at least twelve weeks to reach maturity in contrast to the six weeks allotted for industrial hybrids.

Label Rouge breeds offered by Pollo Real are Red Ranger and Golden Ranger.

These hearty and active birds tend to range far and thrive as they graze in our fresh pastures.  Living longer and growing outdoors, the chicken not only has a richer flavor but also a firm and pleasing texture as well.